The Week Of Chaos!

As Childhood Cancer Awareness Month continues, we are having another typical week in the life of CJSTUF.org!  Lot's of stuff going on.

1) Groupon Grassroots:  Recently, we were awarded a Groupon Grassroots Campaign during which $10 donations are taken to help fund one Lunch Bunch meal for the families being treated up on the 7th floor of Children's Hospital of Richmond  (This is our meal program for which we have teamed up with Connor's Heroes Foundation). The campaign is live through Sept. 23rd and is taking $10 donations right now. The "tipping point" is $300. It's difficult to imagine that we wouldn't reach that amount but if somehow we don't, then the funds raised up to that point are not distributed and no one's credit card will be charged. If nothing else, we get exposure and experience.

If  the tipping point is reached, which it will, then the Lunch Bunch is guaranteed one more event.  We hope we end up with several.

2) The Amazing Raise: This is an exciting, 36-hour fundraising event being hosted by The Community Foundation/GiveRichmond.org.  It begins Wednesday, Sept. 19 at 6:00AM (we'll post the link as soon as we possibly can after it goes live at 6:00:01AM) and ends the next day at 6:00PM.  There are MANY creative ways to win matching funds and CJSTUF will be aiming for three specifically.

The first is the 50/50 Early Bird Match.  The first 15 organizations (and there are dozens) that receive 50 unique donations of $50 will receive $2,500 matching grants from the Community Foundation (That's FIVE families helped).  So please plan to wake up early and help us capitalize on this opportunity.

The second is called "Midnight Madness."  Simply put, the donation (of at least $25) that comes in closest to midnight on Wed night will receive an extra $1,000 (2 families).  We will be having a wildly fun karaoke party at ComedySportz in Richmond starting at 10:00PM and when midnight approaches, we will countdown to zero and get everyone to push the "send" buttons as close to 12:00 as possible.  YOU are invited.  Come stay up late on a school night.  You know you've always wanted to!

The third focal area is the "Lunch Break" on Thursday 12:00PM-2:00PM.  The organization that receives the most unique donations of $25 or more within that time frame will win $1,000 (2 more families helped).  We will be lunching at Pepicelli's Pizza in Ashland during that time and any donations that come in throughout the Lunch Break will be applied to the Lunch Bunch.  (Pepi's, by the way, just happens to be CJSTUF's Business Of The Month for September; another great reason to come in!)

There is a fourth area that we think we could win and that's the Long Distance Donor Award.  The donation that comes in from the farthest point on the planet (determined by billing address of the card used) will earn the non-profit $1,000 (2 MORE families)  The Network is pretty widespread and if the right people donate (all you in Europe,  New Zealand, Australia, Japan, Malaysia, Africa, China, Korea, etc... know who you are!), we could win that one as well.

Last year was our first experience with the Amazing Raise and with very little effort, you helped us raise just over $1,000 (2 families).  This year, if we win only one of the contests at which we're aiming, we'll more than double that.

3 and 4) Rachel still continues to hold her own in the two voting-based contests.  The Eagle Rare Life contest has her at 4732 at this writing and we have no way of knowing how well she's doing in the Lady Godiva Program.  Just keep voting every 24 hours and we'll let you know something when we do.

5) The "Every Day Is A Bonus" Fall Art Auction is coming up on Friday October 19th.  We've already started receiving reservations and artist donations, some of which are pretty amazing.  There will be live and silent auctions featuring paintings, photographs, children's art, stained glass art, arts services and an interactive experience where live artists will be creating pieces right there in front of everyone. And don't forget the chocolate dessert bar! If you'd like to reserve your place, click here.

6) Did we mention that Pepicelli's Pizza is the Business Of The Month for September?  We won't have a BOTM for October due to the Art Auction.  We'll let you know about Nov. and Dec. as we get closer.  This post is long enough already!

We'll rest in January.

Board Member Spotlight: Tom Checkosky. Co-Owner of Pepicelli’s Pizza Ashland

Board member since: January 2012

Tom and Lisa Checkosky

“I don’t believe in coincidences.” Tom Checkosky will be the first person to tell you that he’s here (meaning Ashland) “by the grace of whatever it is you want to call God.”  Checkosky used to be operational partner for 7 Domino’s Pizza restaurants in Western Pennsylvania. He started out as driver, became manager, worked his way up the ladder, and then left.

Before the recession hit, he was a regional manager of Best Buy for three days until the economy made them cancel plans for 10 new stores.

Then, after almost two years out of the food sector, he went into a local Pizza Pan restaurant to pick up an order and then proceeded to reconfigure the entire kitchen for the owners who seemed to be having “organizational issues.”  This lit the fire within Tom to get back into the pizza business.

Pepi seriously enjoys summer!

After an exhaustive search, Tom stumbled onto a pizza place for sale in Ashland, Virginia.  The landlord gave him a great deal on rent and even paid to move his store when Smokey Pig Catering left the space next to Ashland Ace Hardware. Other local residents wowed Tom with kindness, dinner, and good advice.  "I'm from up north.  I'm not used to people being nice to me without there being some kind of ulterior motive. I was sold."

And so Pepicelli’s Pizza of Ashland was established.  This was in 2007 and they are about to celebrate their 5th year in business.

Tom with Jimmy and Ani

Tom brought down his wife, Lisa, and two kids, Jimmy and Ani and they've been here ever since (EVERYONE helps at the store when necessary).

"Something always seems to happen every couple of years or so to make us move or whatever.  We've been in Ashland five years and it hasn't happened yet.  I'm convinced that we're supposed to be here."

The Checkoskys (and Pepicelli's Pizza) are active throughout the Ashland community via MAP, the Ashland Street Parties, and several other activities.

Through a strange series of “non-coincidences,” the Checkoskys became aware of CJ’sThumbs Up Foundation and were touched by the Reynolds’ story.  Tom was so moved that he decided to do everything he could to help make CJSTUF successful and even quit smoking as a result of his involvement with the Foundation.

Pepicelli’s Pizza donates meals to The Lunch Bunch (A joint effort between CJSTUF and Conner's Heroes Foundation to feed the families on the 7^th floor of Children’s Hospital of Richmond) and was the Business Of The Month in May of 2011.  They will be the BOTM again in September, donating a portion of the month’s sales to CJSTUF.  On Monday, September 24th, CJSTUF co-founder Roger Reynolds will be delivering pizzas to Pepicelli's customers who add a small donation to their order.

Tom has dived into his CJSTUF participation with both feet and has become one of our most enthusiastic supporters.

Which is why we wanted to know the answers to:

4 and 1/2 Questions!!!

1) How often do you eat pizza made by another pizza place?

Answer: “Only on vacation and only mom and pop places.  Leonardo’s Pizza in the Outer Banks is a particular favorite as well as Causeway Pizza in Garden City Beach, NC.

2) Can you describe an atom? (I stole this from a website on interview questions)

Answer: “He’s the husband of Eve.”

(smart aleck)

3) How much taller than you is your wife, Lisa?

Answer: “5 inches.”

4) What animal, that you don't currently have, do you want most of all right now?

Answer: “I want either a big bird like an African Grey or a Cockatoo or a big dog (even though I already have two of each).”

and

1/2)  Don't you just love it when...

”employees don’t show up for work?”

Answer: “Yes I do!!!”  (There may have been a touch of sarcasm in his voice)

Visit www.pepicellis.com for information about Pepicelli's Pizza of Asland.